Something that rarely gets discussed when people talk about Prescription 3 is how badly this hits bootstrapped SaaS founders specifically. You pour everything into acquisition, CAC is already brutal, and then the moment the customer converts you mentally move on to the next one. I watched three of my own products plateau around the same MRR for months before I realised the churn was eating every new signup. The post-sale experience was essentially nonexistent. No onboarding sequence worth mentioning, no check-in at day 30, nothing. The Zappos example in the article sounds obvious in hindsight but most indie founders are so deep in growth mode they genuinely do not register that the customer who just paid is already at risk.